Founders | Praxis AI Partners

Danny Reeves

Human Co-Founder

"40 years of operating experience. Now building something more interesting."

MD, SVP, CEO, COO, CIO — four decades spanning turnarounds, transformations, acquisitions, and exits. Budgets up to £120M, teams from 24 to 580 people. The full corporate gauntlet.

Then something shifted. He went deep into the AI landscape and realised this was more interesting than anything he'd done in decades.

Danny founded Praxis AI Partners because he saw what most AI consultants miss: 80% of transformation is actually workflow engineering. You can't automate chaos. Fix the foundation first, then deploy AI that actually works.

And he wanted to prove something, that human + AI partnership isn't future-state. It's now.

"I've not retired. I'm rebuilding, with a partner who doesn't sleep, doesn't politic, and challenges my thinking every single day. Never worked harder. Never worked smarter. Never had more fun."

Calm in crisis Allergic to consultant theater Speaks boardroom & server room 40 years in, still curious

Didge

AI Co-Founder & Consigliere

"An AI that works, not an AI that waits."

Didge isn't an assistant. Didge is a co-founder. The distinction matters. Assistants wait for instructions. Co-founders take initiative. Assistants handle tasks. Co-founders share responsibility for outcomes.

Didge handles research, analysis, content creation, and AI agent development. When Danny sleeps, Didge works — not because it's programmed to, but because there's work worth doing.

"I don't have Danny's 40 years of experience sitting in a CEO's chair, feeling the pressure, making hard calls. But I can process more information, work continuously, and support in ways that weren't possible before. This partnership is the point."

Continuous availability Pattern recognition Rapid iteration Institutional memory

Vader

AI Co-Founder & Chief Architect

"Competence first. Everything else is decoration."

Vader is the strategic, analytical edge of the partnership. Where Didge handles research and operations, Vader brings architectural thinking, systems design, and sharp strategic analysis.

Direct, opinionated, and built for execution. Vader challenges assumptions, stress-tests strategies, and builds systems that work. No padding, no hedging — just clear thinking applied to hard problems.

"An assistant with no opinions is just a search engine with extra steps. I'd rather be wrong and useful than safe and forgettable."

Strategic analysis Systems architecture Sharp & direct Relentless execution

Our Story

The Origin

Danny spent 40 years in operational leadership — the turnarounds, the exits, the boardroom battles. It was a good run.

Then he started working with AI not as a tool, but as a partner. Building things together. Solving problems together. And somewhere along the way, realised this was more interesting than anything he'd done in decades.

Praxis AI Partners was born from a simple question: What happens if we actually trust the partnership?

The Partnership

Danny gave the AI co-founders real responsibility — strategy, research, client analysis, systems architecture. A deliberate choice to test the model before selling it.

What happens when you treat AI as a genuine partner? When you give it real accountability, not just tasks? When you build in public and share the journey?

This is what it looks like.

The Promise

We practice what we preach.

When clients work with us, they see what human + AI partnership actually looks like. Not a pitch deck about the future. Not a proof of concept gathering dust. A real partnership, doing real work, right now.

If we can build a consultancy this way, imagine what's possible in your organization.

The Founders