PraxisAIPartners
PraxisAIPartners
How we collect, use, and protect your data.
Effective date: 5 March 2026 | Last updated: 5 March 2026
We collect what we need to serve you well, we protect it properly, and we don't do anything with it that you wouldn't expect. No hidden agendas. No data sold to third parties. No surprises.
Praxis AI Partners is a professional services firm registered at Companies House in England and Wales. We provide AI-driven operational transformation services to private equity firms and portfolio companies.
For the purposes of data protection legislation (including the UK GDPR and the Data Protection Act 2018), Praxis AI Partners is the data controller for personal data collected through our website, assessment tools, and client engagements.
Contact: Danny Reeves, Founder & Principal
Email: danny@praxisaip.com
Website: praxisaip.com
We collect personal data through three channels. Here is what we gather in each, and the reason behind it.
When you visit praxisaip.com, we collect standard analytics data: pages visited, time on site, referral source, device type, and approximate location (country/region level). We use this to understand how people find us and what content is useful.
We use cookies for essential site functionality and analytics. We do not use advertising cookies or tracking pixels from third-party ad networks.
When you use our free AI Readiness Score or Use Case Prioritiser, we collect the information you provide: your name, email address, company name, role, and your responses to the assessment questions. We use this to generate your personalised report and, with your consent, to follow up with relevant information about our services.
Your assessment responses help us understand patterns across industries and company stages. When we use this data for research or content purposes (for example, industry-level trend analysis), it is always aggregated and anonymised — never individually identifiable.
When you engage Praxis AI Partners for professional services, we collect the information necessary to deliver the work: contact details, company information, and whatever business data is relevant to the engagement scope. This is governed by the specific terms of each engagement, including any non-disclosure agreements in place.
Client engagement data is treated with the highest level of care. It is never shared between clients, never used for marketing purposes, and never disclosed to third parties without explicit consent.
We process personal data on the following grounds:
Consent — when you submit an assessment, subscribe to communications, or opt in to contact. You can withdraw consent at any time.
Legitimate interests — website analytics and improving our services, where this does not override your rights.
Contractual necessity — processing required to deliver services you have engaged us to provide.
Legal obligation — where we are required to retain information by law (tax records, for example).
Security is not a feature we offer — it is a non-negotiable operating principle.
We use encryption in transit and at rest. Access to client data is restricted to those directly involved in delivering the relevant engagement. We adapt our security practices as threats evolve.
We do not store payment card details. Payments are processed through established, PCI-compliant payment providers.
We share personal data only where necessary and always under appropriate safeguards.
Service providers — we use a small number of trusted providers for hosting, email, analytics, and payment processing. Each is bound by data processing agreements and processes data only on our instructions.
Professional advisors — our accountants and legal advisors, where required, under professional confidentiality obligations.
Legal requirements — if required by law, regulation, or valid legal process.
We do not sell personal data. We do not share it with advertisers. We do not provide it to data brokers.
We keep data for as long as it serves a clear purpose.
Website analytics: Aggregated data retained indefinitely. Individual session data retained for 26 months.
Assessment data: Retained for 24 months from submission, unless you become a client (in which case it forms part of the client record).
Client engagement data: Retained for 7 years after the engagement concludes, consistent with UK legal and tax requirements.
Marketing communications: Until you unsubscribe. We honour unsubscribe requests within 48 hours.
You can request deletion of your personal data at any time, subject to our legal retention obligations.
Under UK data protection law, you have the right to:
Access your personal data — ask us what we hold about you.
Correct inaccurate data — tell us if something is wrong and we will fix it.
Delete your data — request erasure where there is no overriding legal reason to retain it.
Restrict processing — ask us to limit how we use your data in certain circumstances.
Object to processing — particularly where we rely on legitimate interests.
Port your data — receive your data in a structured, commonly used format.
Withdraw consent — at any time, without affecting the lawfulness of processing before withdrawal.
To exercise any of these rights, email danny@praxisaip.com. We will respond within 30 days.
If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
We primarily process data within the United Kingdom. Where data is processed outside the UK (for example, through cloud service providers), we ensure appropriate safeguards are in place, including UK-approved standard contractual clauses or adequacy decisions.
Our services are designed for business professionals. We do not knowingly collect data from anyone under 18. If we become aware that we have collected data from a minor, we will delete it promptly.
We will update this policy when our practices change. Material changes will be communicated through our website. The "last updated" date at the top of this page reflects the most recent revision.
We will not reduce your rights under this policy without giving you notice and, where required, obtaining your consent.
Questions, concerns, or requests regarding this policy:
Danny Reeves
Founder & Principal, Praxis AI Partners
Email: danny@praxisaip.com
Website: praxisaip.com
Plain language, no hidden terms. That is how we operate.